Category: Technical communication strategy

Having a hard time retaining customers? Think technical documentation.

Do you put a lot of effort into finding new customers year after year, but don’t always succeed in building a lasting relationship with them? Let’s take a minute to look over some figures that show why it’s worth investing in customer retention and, especially, how technical documentation can help you do this. It pays […]

The Right Format for Your Technical Documentation

Are you thinking it’s time to put your technical documentation into a new format? In this article, we’ll go into the details of the formats most commonly used in technical documentation to help you choose the best one for your products and your clients. Paper Ah! Good ol’ paper! Printed documents never go out of […]

Identifying and Writing for Your Users’ Goals

Goal-oriented documentation is effective documentation. In this article, we’ll look at how to identify your users’ goals and create content that meets them. Go ahead: ask them! The first step in identifying what your users’ goals and want from your documentation is to ask them! Really! Take a direct approach and formulate open-ended questions like: […]

Identify Your Audience

Before you start writing, even before you think about content, format and technical details, you must first identify your audience. Your typical users While you can’t imagine every reader who may eventually pick up your manual or consult your online support, you can profile your ideal or typical user, a kind of avatar who summarizes […]